Aesop - Refillable Lip Balm Packagings

In this project, I have taken on the challenge of redesigning Aesop lip balm packaging to better reflect the brand commitment to sustainability. The goal was to move away from single-use plastic towards a refillable design.

By focusing on durable, eco-friendly materials, the new packaging design not only minimizes environmental impact but also resonates with Aesop ethos of responsibility. It is all about giving the product a longer life and aligning perfectly with the brand sophisticated aesthetic.